Introduction to mass communication : media literacy and culture / Stanley Baran.

Includes bibliographical references and index.

Part 1 Laying The Groundwork Chapter 1 Mass Communication, Culture, and Media Literacy Chapter 2 Convergence and the Reshaping of Mass Communication Part 2 Media, Media Industries, and Media Audiences Chapter 3 Books Chapter 4 Newspapers Chapter 5 Magazines Chapter 6 Film Chapter 7 Radio, Recording, and Popular Music Chapter 8 Television, Cable, and Mobile Video Chapter 9 Video Games Chapter 10 The Internet and Social Media Part 3 Strategic Communication Industries Chapter 11 Public Relations Chapter 12 Advertising Part 4 Mass-Mediated Culture in The Information Age Chapter 13 Theories and Effects of Mass Communication Chapter 14 Media Freedom, Regulation, and Ethics Chapter 15 Global Media Glossary Index.

In today's media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots and keeping current with the present emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The new edition maintains its commitment to enhancing students' critical thinking and media literacy skills. New and updated material in this edition reflects the latest developments in new digital technologies and highlights the most current research in the field. With Introduction to Mass Communication, students will have access to a suite of assessments and presentation tools to help them become successful and confident communicators in the workplace, including: - Video Capture powered by GoReact™ is the best way to give feedback on student presentations. It makes assigning and providing personalized feedback easy and it helps improve student outcomes and confidence. - SmartBook 2.0 provides a personalized and adaptive learning experience for students, while highlighting the most impactful communication concepts the learner needs to study at that time. - Application-Based Activities are highly interactive, automatically graded, learn-by-doing exercises that provide students a safe space to apply their problem-solving skills to real-world scenarios. - Writing Assignments offer faculty the ability to assign a full range of writing assignments to students (both manual-scoring and auto-scoring) with just-in-time feedback.