The complete graphic designer [electronic resource] : a guide to understanding graphics and visual communication / Ryan Hembree.

Cover Title Dedication Contents Introduction Design for Communication Graphic Design Is Not Art Graphic Design Is Not the Same as Commercial Art Graphic Design Is Visual Communication Semiotics Depth of Meaning Perceiving Visual Messages The Communicative Quality of Color The Role of Design in Everyday Life The Design Process Research Developing the Creative Brief Concept Development Selling the Idea Executing the Concept or Idea Keeping a Design Process Record Page Layout & Design The GridPage Elements Visual Hierarchy Common Design Jobs Client Considerations Advertisements Printed Collateral Invitation Design Posters Brochure Design Publication Design Annual Reports Catalog Design Corporate Identity An Identity Is Not a Brand Identity Design Considerations Components of an Identity Program Branding The Importance of Branding Branding Basics Defining the Brand�s Audience Brand Components Package Design Branding in the Retail Environment Glossary AB C D E F G H I K L M N O P R S T U V W X Selected Bibliography Directory of Contributors.

Offers an overview of the many facets of graphic design, such as communication theory and why it is important; various types of problems that designers confront on a daily basis; and the considerations that must be made when trying to solve those visual problems.