Marketing Management: [electronic resource] A Relationship Approach Svend Hollensen

Material type: Text

TextPublication details: Amsterdam Pearson Benelux, c2019Edition: 4th EditionDescription: 1 online resourceISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Resources	Balanga Library E-Resources	658.8 (Browse shelf(Opens below))	Available		EBC00799

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Previous	658.8 Customer Relationship Management: Concept, Strategy, and Tools /	658.8 Marketing Management: Past, Present and Future	658.8 Application of Decision Science in Business and Management /	658.8 Marketing Management: A Relationship Approach	658.802 T676s Strategic Marketing: Market-Oriented Corporate and Business Unit Planning	658.83 A concise guide to market research : the process, data, and methods using IBM SPSS statistics /	658.87 Retail 101 the Guide Managing and Marketing Your Retail Business /	Next

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