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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 3rd edDescription: xxvii, 700 p. col. ill. 26 cmISBN: - 0072830875 (alk. paper)
- 658.8/3 22
- HF5415.2 .H258 2006
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Main-Graduate School Library General Circulation | 658.83 h149 (Browse shelf(Opens below)) | Available | 3BPSU00041699/ |
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| 658.81 P478 Marketing Management : Knowledge and Skills / | 658.81 P478 Marketing Management : Knowledge and Skills / | 658.81 P478 Marketing Management : Knowledge and Skills / | 658.83 h149 Marketing research : within a changing information environment / | 658.83 M345 Marketing research / | 658.83 M345 Marketing research / | 658.834 H724 Consumer research : introspective essays on the study of consumption / |
Includes bibliographical references (p. 669-677) and indexes.
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