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Introduction to business / Laura Portolese Dias ... [et al.].
Material type:
TextPublication details: Boston : McGraw-Hill Higher Education, c2009.Description: xix, 522 p. : ill. (chiefly col.) ; 26 cmISBN: - 007337699X (alk. paper)
- 9780073376998 (alk. paper)
- 658 22
- HF1008 .I58 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Balanga Library General Circulation | 658 D541i (Browse shelf(Opens below)) | Available | 3BPSU00035345V | ||
| Books | Balanga Library General Circulation | 658 D541i (Browse shelf(Opens below)) | Available | 3BPSU00035346W |
A business is a sustainable way of doing business. Here sustainability stresses the ambition to survive over time and create a successful, perhaps even profitable, entity in the long run. The reason for this apparent ambiguity around the concept of profitability is, of course, that business models apply to many different settings than the profit-oriented company. The application of business is much broader and is a meaningful concept both in relation to public-sector administration, NGO's, schools and universities and us, as individuals. Keywords: business
Includes bibliographical references (p. 481-491) and index.
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