Guerrilla marketing on the Internet : the definitive guide from the father of guerrilla marketing / Jay Conrad Levinson, with Mitch Meyerson and Mary Eule Scarborough.

Includes index.

The father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed hi original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now Levinson and Online Marketing masters Mitch Meyerson and online Marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combing the unconventional, take no prisoners Guerrilla Marketing Approach with today's ultimate marketing weapon- the Internet. Learn how to use the Internet Guerrilla Style. Level the playing field, and achieve greater online visibility, boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams- all while saving time and money! This book includes the 10 most effective Guerrilla strategies/case studies of the five greatest online Marketing Campaigns/ how to create a high-impact website on a budget/ low-cost tactics for maximizing traffic/ the 12 biggest internet marketing mistakes and how to avoid them/ creative tactics and cutting-edge tools that inspire customers to take action/ essential information on cutting edge technology.

Choice

Choice, February 2009

Contains ten strategies and marketing methods for increasing the productivity and profits by utilizing the Internet and online marketplace, and details creating websites, tactics to maximize traffic, common mistakes, and other related topics.

Adult

Adult Follett Library Resources