Advertising promotion and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.
Material type: TextCopyright date: Singapore: Cengage Learning Asia Pte. Ltd., c2014Description: xxii, 729 pages : ; illus. ; (pbk) ; includes glossary, refernces, index. ; 26 cmContent type:- text
- unmediated
- volume
- 9789814624558
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