Business analytics for managers : How to complete in the information age / Gert H.N. Laursen.
Material type:
TextSeries: Wiley and SAS business seriesPublication details: New York: : John Wiley & Sons, Inc., c2010.Description: xii, 242 p. : illus., ; (pbk) ; 23 cmISBN: - 0470890614 (hardback)
- 9780470912867 (hardback)
- 658.4/033 22
- HD38.7 .L39 2010
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Balanga Library Reserve | 658.4/033 L387b (Browse shelf(Opens below)) | Available | 3BPSU00109359 | ||
| Books | Dinalupihan Library General Circulation | 658.4/033 L387b (Browse shelf(Opens below)) | Available | 3BPSU00055040P |
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| 658.3/124 N59e Employee Training & Development. | 658.3/124 N59e Employee Training & Development. | 658.3/124 N59e Employee Training & Development. | 658.4/033 L387b Business analytics for managers : How to complete in the information age / | 658.4/063 K13g Getting innovation right : how leaders leverage inflection points to drive success / | 658.4/092 K95c Common purpose : how great leaders get organizations to achieve the extraordinary / | 658.4/21 L352g The good fail : entrepreneurial lessons from the rise and fall of Microworkz / |
Includes index.
"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization. This book will be comprised of nine chapters: (1) The Business Analytics Model; (2) Business Analytics at the Strategic Model; (3) Development and Deployment of Information at a Functional Level; (4) Business Analytics at an Analytical Level; (5) Business Analytics at the Data Warehouse Level; (6) The Company's Collection of Source Data; (7) The Structuring of a Business Intelligence Competency Center; (8) Assessment and Prioritization of Business Analytics Projects; and (9) Business Analytics in the Future."-- Provided by publisher.
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