Progress in tourism marketing [electronic resource] / Metin Kozak and Luisa Andreu.
Material type: TextSeries: Advances in tourism research series | Advances in tourism researchPublication details: Amsterdam ; Oxford : Elsevier, 2006.Description: xxix, 296 p. ; 25 cmContent type:- text
- unmediated
- volume
- 0080450407 (hbk.)
- 9780080450407 (hbk.)
- 910.688 22
Item type | Current library | Call number | Status | Date due | Barcode | |
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E-Resources | Main Library E-Resources | 910.688 K88 (Browse shelf(Opens below)) | Available | E000948 | ||
Books | Main Library Reserve | 910.68'8 K75 (Browse shelf(Opens below)) | Available | 3BPSC000132436 |
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910.285 T217 Python For ArcGIS | 910.68/4 Ev92 Strategic management for tourism, hospitality and events / | 910.68 T727 Tourism and hospitality management | 910.688 K88 Progress in tourism marketing | 910.91 H682 Fundamentals of world regional geography / | 920.92 C886 Lineage, life, and labors of Jose Rizal Philippine patriot / | 930.1 G458 An introduction to zooarchaeology / |
Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.
Formerly CIP. Uk
Includes bibliographical references and index.
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