Bataan Peninsula State University
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Progress in tourism marketing [electronic resource] / Metin Kozak and Luisa Andreu.

Contributor(s): Material type: TextTextSeries: Advances in tourism research series | Advances in tourism researchPublication details: Amsterdam ; Oxford : Elsevier, 2006.Description: xxix, 296 p. ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0080450407 (hbk.)
  • 9780080450407 (hbk.)
Subject(s): DDC classification:
  • 910.688 22
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
E-Resources Main Library E-Resources 910.688 K88 (Browse shelf(Opens below)) Available E000948
Books Main Library Reserve 910.68'8 K75 (Browse shelf(Opens below)) Available 3BPSC000132436

Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.

Formerly CIP. Uk

Includes bibliographical references and index.

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Bataan Peninsula State University

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Abucay Campus: Bangkal, Abucay, Bataan, 2114
Bagac Campus: Bagumbayan, Bagac, Bataan 2107
Balanga Campus: Don Manuel Banzon Ave., Poblacion, City of Balanga, Bataan 2100
Dinalupihan Campus: San Ramon, Dinalupihan, Bataan, 2110
Orani Campus: Bayan, Orani, Bataan, 2112
Main Campus: Capitol Compound, Tenejero, City of Balanga, Bataan 2100

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