Entrepreneurship [electronic resource] : theory, process, practice / Howard Frederick, Allan O'Connor, Donald F Kuratko.
Material type: TextPublication details: Australia : Cengage Learning, 2016.Edition: 4th EditionDescription: 1 online resourceISBN:- 9780170352550
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
E-Resources | Main Library E-Resources | 658.421 F852 (Browse shelf(Opens below)) | Available | E000762 |
Browsing Main Library shelves, Shelving location: E-Resources Close shelf browser (Hides shelf browser)
Includes index.
Part 1: Entrepreneurship in the twenty-first century Chapter 1: Entrepreneurship: evolution and revolution Chapter 2: The entrepreneurial mind-set: cognition and career Chapter 3: Entrepreneurship and sustainable development Chapter 4: Social and ethical entrepreneurship Part 2: Initiating entrepreneurial ventures Chapter 5: Pathways to entrepreneurial ventures Chapter 6: Opportunity and the creative pursuit of innovative ideas Chapter 7: Entrepreneurial families: succession and continuity Chapter 8: Developing entrepreneurship within organisations Part 3: Developing entrepreneurial ventures Chapter 9: The assessment of entrepreneurial opportunities Chapter 10: Marketing for entrepreneurial ventures Chapter 11: Strategic entrepreneurial growth Chapter 12: Global opportunities for entrepreneurs Part 4: Growth strategies for entrepreneurial ventures Chapter 13: Legal and regulatory challenges for entrepreneurial ventures Chapter 14: Sources of capital for entrepreneurial ventures Chapter 15: Measuring performance for entrepreneurial ventures Chapter 16: Developing a sustainable business plan Appendix: Business Plan - Reviving Samoa's cocoa industry.
Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 9e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow.
There are no comments on this title.