Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia.
Material type:
TextPublication details: New York : Routledge, Taylor & Francis Group, 2015.Edition: 3rd edDescription: xxxiii, 408 p. ; 26 cmISBN: - 9780415716277 (hardback)
- 9780415716284 (pbk)
- 659.2 23
- HD59 .D66 2015
- LAN004000 | BUS070060 | SOC052000
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Main-Graduate School Library General Circulation | 659.2 D691 (Browse shelf(Opens below)) | Available | 3BPSU00042466X |
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| 658.834 H724 Consumer research : introspective essays on the study of consumption / | 659.1 Ar681 Contemporary advertising / | 659.1 Ar681 Contemporary Advertising. | 659.2 D691 Reputation management : the key to successful public relations and corporate communication / | 659.2 L974 Public relations campaigns : an integrated approach / | 659.7 C989 Effective Public Relations. | 660 H657 Principles of Chemical Engineering / |
"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaded memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"-- Provided by publisher.
"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"-- Provided by publisher.
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