Strategic management concept and cases / Fred R. David, Forest R. David.
Material type:
TextPublication details: Singapore : Pearson Education South Asia, Pte., Ltd, c2017.Edition: 17th editionDescription: xxxi, 651p. : Includes index ; 27cmISBN: - 9789813130784
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Main Library General Circulation | 658.4012 D249 (Browse shelf(Opens below)) | Available | 3BPSU00080007Q | ||
| Books | Main Library General Circulation | 658.4012 D249 (Browse shelf(Opens below)) | Available | 3BPSU00080008R |
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
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