Business Research Methods Pamela S. Schindler
Material type: TextSeries: Publication details: New York McGraw Hill Education c2019Edition: Thirteenth EditionDescription: paperback, newsprint xxxii,608 pages 28 cmISBN:- 978-981-3158-58-0
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Balanga Library General Circulation | GC 658.8 S777 (Browse shelf(Opens below)) | Available | 3BPSU00105089Y | ||
Books | Balanga Library General Circulation | GC 658.8 S777 (Browse shelf(Opens below)) | Available | 3BPSU00105090Q | ||
Books | Balanga Library General Circulation | GC 658.8 S777 (Browse shelf(Opens below)) | Available | 3BPSU00105091R |
Browsing Balanga Library shelves, Shelving location: General Circulation Close shelf browser (Hides shelf browser)
GC658.8 l11m MARKETING MANAGEMENT | GC658.8 l11m MARKETING MANAGEMENT | GC 658.8 S777 Business Research Methods | GC 658.8 S777 Business Research Methods | GC 658.8 S777 Business Research Methods | GC 658.8 S847o OPERATIONS MANAGEMENT | GC 658.8 S847o OPERATIONS MANAGEMENT |
Great deal has been published about oral and written genres in business (e.g. Letters, research articles, oral presentations, etc.), and less attention has been paid to business research article abstracts as a written genre, as many experts would argue. This research intends to raise rhetorical awareness about the role of abstracts in today's academic world. To this effect, the abstracts of two official publications of the Association of Business Communication, Journal of Business Communication and Business Communication Quarterly, have been analyzed and compared in terms of structure and content according to models published in the specialized literature. The results show an irregular and inconsistent presentation of abstracts, a good number of them following no set pattern and thus lacking in important information for researchers. These findings suggest, first of all, that abstracts have a specific mission to fulfil and should not be disregarded; and, secondly, that journal guidelines for authors should be more explicit in their instructions on how to write and structure abstracts. Keywords: genre analysis, business writing, abstracts, structure, lexical patterns
There are no comments on this title.