Entrepreneurship in tourism / Andreas Walmsley.
Material type: TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Description: xv, 238p. ; 25cmContent type:- text
- unmediated
- volume
- 9781138048768 (hardback : alk. paper)
- 9781138048775 (pbk. : alk. paper)
- 338.4/791 23
- G155.A1 W347 2019
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Main Library General Circulation | 338.4/791 (Browse shelf(Opens below)) | Available | 3BPSU00080956$ |
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338.092 T482 The Manager: Understanding and Influencing People. | 338.092 T482 The Manager: Understanding and Influencing People. | 338.17318 B241 The Rice Economy of Asia. | 338.4/791 Entrepreneurship in tourism / | 338.4 An565t Textbook of hotel housekeeping management & operations / | 338.4 An565t Textbook of hotel housekeeping management & operations / | 338.4 An565t Textbook of hotel housekeeping management & operations / |
Includes bibliographical references and index.
Entrepreneurship in tourism : an introduction -- Conceptual foundations of entrepreneurship -- Innovation -- Initial steps : the role of the business plan -- Marketing -- From birth to growth -- Entrepreneurship and employment -- Strategy and entrepreneurship -- Social entrepreneurship in tourism -- Public policy and entrepreneurship in tourism -- Contemporary issues in entrepreneurship research.
"The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality; the business plan; marketing, employment and strategy to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level"-- Provided by publisher.
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