Reengineering the university [electronic resource] : how to be mission centered, market smart, and margin conscious / William F. Massy.

Includes bibliographical references and index.

Understanding the traditional university. Problems and opportunities ; Assets worthy of preservation ; Why traditional universities do what they do ; Implications for tuition and cost containment ; Business models and value propositions -- The reengineering challenge. Flaws in the academic business model ; Building a reengineering portfolio ; Implementation considerations ; Responsibilities for reengineering -- The new scholarship of teaching. Conceptual underpinnings ; Illustrative applications ; Two "outside the box" proposals ; Organizing for improvement -- The cost of teaching. Alternative approaches ; Design of teaching systems ; Modeling from university transactional data ; Extending the model across the campus ; Areas of application -- Financial planning and budgeting. Envisioning university information ; Coherent financial planning ; Coherent resource allocation ; A model for balancing mission and margin. Responsibility: William F. Massy.

Written for institutional leaders, faculty, board members, and policymakers who bear responsibility for initiating and carrying through on reform in traditional colleges and universities, Reengineering the University shows how, working together, administrators and faculty can improve education, research, and affordability by keeping a close eye on both academic values and the bottom line.