Travel marketing, tourism economics and the airline product : an introduction to theory and practice / Mark Anthony Camilleri.
Material type: TextPublisher: Cham, Switzerland : Springer, 2018Description: pages cmContent type:- text
- computer
- online resource
- 978-3-319-49848-5
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
E-Resources | Main Library E-Resources | 338.4791 C183 (Browse shelf(Opens below)) | Available | E000844 |
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments.
There are no comments on this title.