The Alibaba way : unleashing grassroots entrepreneurship to build the world's most innovative internet company / Ying Lowrey.

Includes bibliographic references and index.

INNOVATION AND GRASSROOTS ENTREPRENEURSHIP: KEY INSTRUMENTS OF ECONOMIC GROWTH by William J. Baumol FOREWORD by Edmund S. Phelps AUTHOR'S PREFACE TO THE CHINESE EDITION by Ying Lowrey AUTHOR'S PREFACE TO THE ENGLISH-LANGUAGE EDITION by Ying Lowrey CHAPTER ONE : THE ALIBABA WAY CHAPTER TWO : ALIBABA'S EFFICIENCY AND THE ALIBABA ECOSYSTEM by Chen Liang CHAPTER THREE : THE TAOBAO PLATFORM: TEACHING PEOPLE HOW TO FISH by Fang Ruonai CHAPTER FOUR : CLUSTERING INNOVATIONS THAT STARTED WITH 1688.COM by Xiang Songlin CHAPTER FIVE : INTEGRITY CAPITAL-BASED MICROFINANCE by Dong Youying CHAPTER SIX : E-COMMERCE LEGISLATION AND INNOVATIONS IN REGULATORY SUPERVISION BY THE PUBLIC by Huang Lingling CHAPTER SEVEN : THE "ROUTINIZATION" OF ALIBABA'S CORPORATE CULTURE INNOVATION by Quan Tao CHAPTER EIGHT : GRASSROOTS STARTUPS ARE THE WAY TO EXPAND EMPLOYMENT by Sun Xiaoyu, Xiang Songlin, and Ying Lowrey POSTSCRIPT INDEX.

The ultimate e-commerce success story - a powerful new growth model for small business start-ups and grassroots entrepreneurs. One of the world's fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese - not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes you inside this global giant of e-commerce and shows you how to build your own small business from a grassroots vision to a world-class operation. Using Alibaba's incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows you how to unleash your entrepreneurial spirit, realize your grassroots ambitions, and use technology-driven platforms to grow your company across multiple markets. The Alibaba Way shows you a proven way to survive and thrive.