Reid, Kenneth J., <br/><br/>
Engineering design and the product life cycle :  relating customer needs, societal values, business acumen, and technical fundamentals / 
 Relating customer needs, societal values, business acumen, and technical fundamentals 
Kenneth J. Reid and John K. Estell ; illustrated by Bryan Reid and Chrissie Reid. 
 - viii, 111 pages :  illustrations. 
 - General engineering and K-12 engineering education collection .
 - General engineering and K-12 engineering education collection. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1606505629 9781606505625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product design.