Marketing management / 
Iacobucci, Dawn. 
 - 2nd ed. 
 - xi,243 p. :  ; (np) ;  25 cm. 
<br/><br/><label>ISBN: </label>9814416355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  management--c2012--Singapore--Newsprint.