Godin, Seth <br/><br/>
Unleashing the ideavirus  [electronic resource] 
Seth Godin 
 - Dobbs Ferry, NY  Do You Zoom, Inc.  2000 
<br/><br/> Advocates the idea that information about a product is spread most effectively from customer to customer. The author argues that the public doesn't want to hear from traditional marketers anymore, shows how companies such as Napster, Hotmail, and GeoCities have successfully launched "idea viruses," and identifies successful techniques for propagating them. 
<br/><br/><label>ISBN: </label>9780970309907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Relationship marketing<br/>Word-of-mouth advertising