TY  - BOOK
AU  - Watson,Richard Thomas
TI  - Electronic commerce: the strategic perspective 
SN  - 9780030265334
PY  - 2013///
CY  - Athens, Georgia
PB  - BCcampus
KW  - Electronic commerce
KW  - sears
KW  - Textbooks
N2  - "This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society."--BC Campus website
UR  - https://drive.google.com/file/d/15Gnrocpbb8AVxGns-rH9QgrPd0f3GhjR/view?usp=sharing
ER  -