TY  - BOOK
AU  - Stokes,Rob
TI  - EMarketing: the essential guide to marketing in a digital world 
SN  - 9780620565158
PY  - 2018///
CY  - Cape Town
PB  - Red & Yellow Creative School of Business
KW  - Internet marketing
KW  - sears
N1  - Part One: Think  Chapter 1 Strategy and context  Chapter 2 Understanding customer behavior  Chapter 3 Data-driven decision making  Chapter 4 Market research  Part Two: Create  Chapter 5 User experience (UX) design  Chapter 6 Web development and design  Chapter 7 Mobile channels and apps  Chapter 8 Search engine optimisation (SEO)  Chapter 9 Digital copywriting  Chapter 10 eCommerce  Part Three: Engage  Chapter 11 Search advertising  Chapter 12 Online advertising  Chapter 13 Social media advertising  Part Four: Retain    Chapter 14 Customer relationship management  Chapter 15 Content marketing strategy  Chapter 16 Social media platforms  Chapter 17 Social media strategy  Chapter 18 Direct marketing: email and mobile  Chapter 19 Video marketing  Part Five: Optimise  Chapter 20 Conversion optimisation  Chapter 21 Data analytics  Chapter 22 Appendix: Understanding the Internet  Chapter 23 Last words
N2  - The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.    Other important updates include:    Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall.  Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter.  New Usability Design chapter.  Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape
UR  - https://drive.google.com/file/d/1tgm4aXYF0t1cTMmvhMoIe_CFMwORI8a2/view?usp=sharing
ER  -