TY  - BOOK
AU  - Cummings,Stephen
AU  - Angwin,Duncan
TI  - Strategy builder: how to create and communicate more effective strategies 
SN  - 978-1-118-70723-4
PY  - 2015///
CY  - Chichester, West Sussex ; Hoboken, New Jersey
PB  - Wiley
KW  - Strategic planning
KW  - sears
N1  - Part One: The Concept. Opportunities for a New Way of Developing Strategy --  Seven Strengths of Drawing Strategy --  What Strategy Builder Does --  Part Two: Design. User's Guide to the Strategy Builder's Framework Profiles --  Environmental ecology --  Competitive positioning --  Resources and capabilities --  Strategic growth options --  Managing performance strategically --  Part Three: Realization. Well-Built Strategies, Simply Conveyed --  Six Stratographic Principles --  Get building
N2  - "A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "
UR  - https://drive.google.com/file/d/1xXgXMp0oyE3aksQcytkOU4gMy4BVp14e/view?usp=sharing
ER  -