Rowles, Daniel, <br/><br/>
Digital branding :  a complete step-by-step guide to strategy, tactics, tools and measurement / 
Daniel Rowles. 
 - 2nd Edition. 
<br/><br/> Revised edition of the author's Digital branding, 2014. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Digit al branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index. 
<br/><br/><label>ISBN: </label>9780749481698 (alk. paper) 
<br/><br/><label>LCCN: </label>2017043568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .R688 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8/2702854678