TY  - BOOK
AU  - Thomas,Christopher R.
AU  - Maurice,S.Charles
TI  - Managerial Economics: Foundations of Business Analysis and Strategy 
SN  - 978-0-07-802190-9
PY  - 2016///
CY  - 2 Penn Plaza, New York, NY 10121
PB  - McGraw-Hill Education
KW  - Managerial economics
KW  - sears
N1  - Managers, profits, and markets --  Demand, supply, and market equilibrium --  Marginal analysis for optimal decisions --Basic estimation techniques --  Theory of consumer behavior --  Online appendix 1: Substitution and income effects of a price change --  Elasticity and demand --  Demand estimation and forecasting --  Online appendix 2: Estimating and forecasting industry demand for price-taking firms --  Production and cost in the short run --  Production and cost in the long run --  Production and cost estimation --  Online appendix 3: Linear programming --  Managerial decisions in competitive markets --  Managerial decisions for firms with market power --  Strategic decision making in oligopoly markets --  Advanced pricing techniques --  Online appendix 4: Pricing multiple products related in production --  Decisions under risk and uncertainty --  Government regulation of business --  Web chapter 1: The investment decision --  Appendix: Statistical tables
N2  - Provides students with a logical way of analysing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It develops and applies the most useful concepts for business decision making and strategic planning
UR  - https://drive.google.com/file/d/1Gj2kWKgrlKvtcnloQHjUruIx1jcvHwHk/view?usp=sharing
ER  -