TY - BOOK TI - Product Management Essentials: Tools and Techniques for Becoming an Effective Technical Product Manager SN - 978-1-4842-3303-0 PY - 2017/// CY - New York, NY PB - Springer Science+Business Media N1 - Includes index; Introduction -- Guiding principles -- The end-to-end product journey -- Industry spotlight : Q&A with Umesh Unnikrishnan -- Understand the software stack -- SQL quickstart -- Industry spotlight: Q&A with Vivek Bhupatiraju -- Analytics are everything -- Software development methodologies -- Industry spotlight: Q&A with Sean Ammirati -- Deconstructing system design -- Mindful UX -- Industry spotlight: Q&A with Leslie Shelton -- Rapid prototyping -- The good, the bad, and the unusable -- Industry spotlight: Q&A with Daniel Csonth -- Playing the part -- Product strategy -- Industry spotlight: Q&A with Amelia Crook -- Crossing the finish line -- Industry spotlight: Q&A with Romy Macasieb N2 - "Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you'll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management." -- Provided by publisher UR - https://drive.google.com/file/d/1VTDiPnmW-jfMlJV0FSj5U9WdkMLdPRea/view?usp=sharing ER -