TY  - BOOK
AU  - Schwenker,Burkhard
AU  - Wulf,Torsten
TI  - Scenario-based strategic planning: developing strategies in an uncertain world 
T2  - Roland Berger School of Strategy and Economics
SN  - 9783658028756
PY  - 2013///
CY  - Wiesbaden
PB  - Springer Gabler
KW  - Strategic planning
KW  - sears
N1  - Introduction / Burkhard Schwenker and Torsten Wulf --  The challenges of strategic management in the twenty-first century / Cornelia Geissler and Christian Krys --  Scenario-based strategic planning: A new approach to coping with uncertainty / Torsten Wulf, Philip Meissner, Christian Brands and Stephan Stubner --  Six tools for scenario-based strategic planning and their application / Christian Brands, Torsten Wulf and Philip Meissner --  Scenario-based strategic planning / Nicklas Holgersson and Duce Gotora Dphil --  The benefits of scenario-based planning / Philip Meissner --  The benefits of scenario-based planning / Cornelia Geissler and Christian Krys --  Conclusion --  Good management and scenario planning / Burkhard Schwenker and Torsten Wulf
N2  - In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries. The contents We show that traditional strategic planning and forecasting tools are often inadequate when faced with today's fast-changing environments We propose scenario-based strategic planning as a powerful strategic planning approach that accounts for uncertainty, volatility and complexity We give a detailed description of our new, tool-based approach to scenario-based strategic planning We show how our approach works in practice and improves decision quality, fosters flexible strategies and supports good management The target audience Top managers, planning experts, consultants, academics
UR  - https://drive.google.com/file/d/1WKNKfd8MDfBygX9lRqVMsEYuc7qFZXX7/view?usp=sharing
ER  -