Why school communication matters : strategies from PR professionals /
Kitty Porterfield and Meg Carnes.
- Lanham, Md. : [Arlington, Va.] : Rowman & Littlefield Education ; Published in partnership with the American Association of School Administrators, c2008.
- xiii, 250 p. ; 23 cm.
Includes bibliographical references (p. 236-240) and index.