TY  - BOOK
AU  - Porterfield,Kitty
AU  - Carnes,Meg
TI  - Why school communication matters: strategies from PR professionals 
SN  - 1578868327 (cloth : alk. paper)
AV  - LB2831.8 .P67 2008
U1  - 371.2 22
PY  - 2008///
CY  - Lanham, Md., [Arlington, Va.]
PB  - Rowman & Littlefield Education, Published in partnership with the American Association of School Administrators
KW  - Communication in education
KW  - Public relations
KW  - School administrators
KW  - Professional relationships
N1  - Includes bibliographical references (p. 236-240) and index
UR  - http://www.loc.gov/catdir/toc/ecip0812/2008010141.html
ER  -