TY  - BOOK
AU  - Baran,Stanley
TI  - Introduction to mass communication: media literacy and culture 
SN  - 9781265226565
PY  - 2023///
CY  - New York, NY
PB  - McGraw-Hill LLC
KW  - Mass media and culture
KW  - sears
KW  - Mass media
KW  - Audiences
KW  - Media literacy
N1  - Includes bibliographical references and index; Part 1 Laying The Groundwork    Chapter 1 Mass Communication, Culture, and Media Literacy  Chapter 2 Convergence and the Reshaping of Mass Communication    Part 2 Media, Media Industries, and Media Audiences    Chapter 3 Books  Chapter 4 Newspapers  Chapter 5 Magazines  Chapter 6 Film  Chapter 7 Radio, Recording, and Popular Music  Chapter 8 Television, Cable, and Mobile Video  Chapter 9 Video Games  Chapter 10 The Internet and Social Media    Part 3 Strategic Communication Industries    Chapter 11 Public Relations  Chapter 12 Advertising    Part 4 Mass-Mediated Culture in The Information Age    Chapter 13 Theories and Effects of Mass Communication  Chapter 14 Media Freedom, Regulation, and Ethics  Chapter 15 Global Media      Glossary  Index
N2  - In today's media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots and keeping current with the present emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The new edition maintains its commitment to enhancing students' critical thinking and media literacy skills. New and updated material in this edition reflects the latest developments in new digital technologies and highlights the most current research in the field. With Introduction to Mass Communication, students will have access to a suite of assessments and presentation tools to help them become successful and confident communicators in the workplace, including: - Video Capture powered by GoReact™ is the best way to give feedback on student presentations. It makes assigning and providing personalized feedback easy and it helps improve student outcomes and confidence. - SmartBook 2.0 provides a personalized and adaptive learning experience for students, while highlighting the most impactful communication concepts the learner needs to study at that time. - Application-Based Activities are highly interactive, automatically graded, learn-by-doing exercises that provide students a safe space to apply their problem-solving skills to real-world scenarios. - Writing Assignments offer faculty the ability to assign a full range of writing assignments to students (both manual-scoring and auto-scoring) with just-in-time feedback
ER  -