Marketing Management:  Past, Present and Future  [electronic resource] 
Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis & S. M. Riad Shams 
 - 4th Edition 
 - Gewerbestrasse 11, 6330 Cham, Switzerland  Springer Nature  c2021 
 - 1 online resource. 
<br/><br/><label>ISBN: </label>978-3-030-66916-4 
<br/><br/><label>ISSN: </label>2192-4341