Crawford, Merle <br/><br/>
New Products Management. 

 - 7th./ed 
 - xx, 567p.  bibliography, index  23.5cm. 
<br/><br/><label>ISBN: </label>0072471638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products-Management--2003--New York--hardbound