Marketing Research  [electronic resource] 
Alvin C. Burns & Ann Veeck 
 - 9th Edition 
 - New York  Pearson Education Limited  c2020 
 - 1 online resource. 
<br/><br/><label>ISBN: </label>978-0-134-89512-3 
<br/><br/><label>LCCN: </label>2018051602|