TY - BOOK AU - Perreault,William D.Jr TI - Learning Aid for Use with Essentials of Marketing: A Global-Managerial Approach SN - 007296460x PY - 2006///] CY - New York PB - McGraw-Hill/Irwin KW - Marketing KW - 2006 KW - New York KW - paperbound KW - sears ER -