Arens, William F. <br/><br/>
Contemporary Advertising. 

 - 11th./ed 
 - xl, 712p.  photos, index  28cm. 
<br/><br/><label>ISBN: </label>0073529915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--2008--New York--hardbound