TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary Advertising
SN  - 0073529915
PY  - 2008///]
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Advertising
KW  - 2008
KW  - New York
KW  - hardbound
KW  - sears
ER  -