TY  - BOOK
AU  - Pereault,William D.
TI  - Essentials of Marketing: A Global-Management Approach
SN  - 0072935898
PY  - 2006///]
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - 2006
KW  - New York
KW  - paperbound
KW  - sears
ER  -