TY - BOOK AU - Perreault,William D. TI - Applications in Basic Marketing: Clippings From the Popular Business Presss SN - 0072864710 PY - 2005///] CY - New York PB - McGraw-Hill/Irwin KW - Marketing-Clippings KW - 2005 KW - New York KW - paperbound KW - sears ER -