Michael J. Etzel,  1997. <br/><br/>
Marketing / 
Michael J. Etzel. 
 - Eleventh Edition. 
 - np. 
<br/><br/><label>ISBN: </label>9780071147354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States of America--1997--newsprint.