Perreault, Canon, McCarthy,  2010. <br/><br/>
Basic Marketing :  A Marketing Strategy Planning Approach / 
Perreault, Canon, McCarthy. 
 - Seventeenth ed. 
 - np. 
<br/><br/><label>ISBN: </label>9780071085793 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--New York--2010--newsprint.