TY  - BOOK
AU  - Perreault,Canon,McCarthy
TI  - Basic Marketing: A Marketing Strategy Planning Approach 
SN  - 9780071085793
PY  - 2010///
CY  - New York
PB  - McGraw-Hill Companies
KW  - Marketing
KW  - 2010
KW  - New York
KW  - newsprint
KW  - sears
ER  -