TY  - BOOK
AU  - Lao Jr,Felix M.
TI  - Marketing Management: Concepts and Applications for Strategic Marketing Planning
SN  - 9712323900
PY  - 1998///
CY  - Philippines
PB  - Rex Book Store
KW  - Marketing - Management
KW  - c1998
KW  - Philippines
KW  - newsprint
KW  - sears
N1  - Includes index
ER  -