Zeithaml, Valarie A. <br/><br/>
Services Marketing: Integrating Customer Focus Across the Firm. 

 - 4th/ed. 
 - Boston :  McGraw-Hill Companies,  c2006. 
 - xxvi, 708p.  illus (np)  25cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0071253297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--c2006--Boston--newsprint<br/>Marketing--c2006--Boston--newsprint<br/>Service industries--Marketing--c2006--Boston--newsprint