Kotler, Philip <br/><br/>
Principles of Marketing. 

 - 12th/ed. 
 - Singapore :  Pearson Education South Asia Pty Ltd,  c2008. 
 - xxxiv, 557p.  illus. (np)  25cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789810698591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--c2008--Singapore--newsprint