TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing
SN  - 9789810698591
PY  - 2008///
CY  - Singapore
PB  - Pearson Education South Asia Pty Ltd
KW  - Marketing
KW  - c2008
KW  - Singapore
KW  - newsprint
KW  - sears
N1  - Includes index
ER  -