Wells, William <br/><br/>
Advertising : Principles and Practice. 

 - 6th/ed. 
 - Singapore :  Pearson Education South Asia,  c2003. 
 - xxxii, 599p.  illus. (np)  26cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0130477222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--c2003--Singapore--newsprint