TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and Promotion : An Integrated Marketing Communications Perspective
SN  - 0071260749
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill
KW  - Advertising
KW  - c2007
KW  - Boston
KW  - newsprint
KW  - sears
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes index
ER  -