Kotler, Philip <br/><br/>
Marketing Management 12e. 

 - 12th/ed. 
 - New Jersey :  Pearson Education, Inc.,  c2006. 
 - xxxix, I20p.  illus (pbk)  27cm. 
<br/><br/> Includes Appendix, Glossary and Index 
<br/><br/><label>ISBN: </label>013196853x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management--c2006--New Jersey--Paperback