TY  - BOOK
AU  - Baker,Michael
AU  - Hart,Susan
TI  - Product Strategy and Management
SN  - 9789810698508
PY  - 2007///
CY  - Singapore
PB  - Pearson Education South Asia Pte. Ltd.
KW  - New products--Management--Case studies
KW  - c2007
KW  - Singapore
KW  - newsprint
KW  - sears
KW  - Product management
N1  - Includes index
ER  -