Prakash, Ved <br/><br/>
Marketing management (for B. Comm. / M. Comm. and other management courses of all universities). 

 - 1st/ed. 
 - vii, 599p.  (pbk)  25cm. 
<br/><br/><label>ISBN: </label>8126122099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--c2005--New Delhi--newsprint